SEO Opportunities for Since Agency Using Competitor Data

Competitor Keyword Analysis

• Source: Creative Nerd Agency keywords show focus on social media management, agencies, LinkedIn ads, influencers, Bogota/Colombia
• Insights: Low difficulty keywords (3-18), search volumes 30-480, positions 3-97, but low traffic (mostly 0)
• Gaps: No SEO-related keywords; limited to social media niche

Comparison with Since’s Focus

• Since offers broader services: social media, ads, branding, web creation, SEO
• Existing content: Marketing digital posts, case studies in LatAm, but gaps in specific topics like influencers and LinkedIn ads
• Opportunity: Leverage competitor’s successful keywords to expand Since’s visibility

Untapped Keyword Opportunities

• High Potential: “agencia linkedin ads”, “tipos de influencers”, “manejo de redes sociales bogota”
• New Targets: “agencia seo colombia”, “posicionamiento web bogota”, “branding empresas colombia”
• Long-tail: Variations like “paquetes redes sociales colombia”, “influencers marketing digital”

Suggested Content and Service Expansions

• Content Creation: Blog posts on “5 Tipos de Influencers”, “Estrategias LinkedIn Ads”, “SEO para Agencias en Colombia”
• Service Pages: Enhance existing pages, add dedicated LinkedIn ads section
• Multimedia: Videos and infographics for influencer types

Competitive Strategies

• Content Superiority: Create more comprehensive, value-added content than competitor
• Local Focus: Emphasize Bogota/Colombia expertise with local case studies
• Technical Edge: Faster site, better schema, mobile optimization
• Backlink Building: Target Colombian marketing directories, guest posts on industry sites

Implementation Roadmap

1. Week 1: Keyword research expansion using competitor insights
2. Week 2-3: Create 2-3 targeted blog posts
3. Week 4: Optimize service pages for new keywords
4. Ongoing: Monitor competitor rankings, build links, track performance

Internal Linking Improvements

Current State

• Posts have related posts and services links at end
• Service pages lack links to relevant blog content
• Limited contextual links within post content

Planned Improvements

1. Service Pages Enhancements:
   • Add “Recursos relacionados” sections linking to relevant posts
   • Social media page → Influencer post
   • Ads page → LinkedIn Ads post
   • SEO page → SEO guide post
2. Post Content Links:
   • Add contextual internal links (e.g., link “manejo de redes sociales” to service page)
   • Link key terms to related posts
3. Content Clusters:
   • Social Media: Service → Influencer post → Other social posts
   • Ads: Service → LinkedIn post → Campaign posts
   • SEO: Service → SEO guide → Technical posts
4. Implementation:
   • Update service pages with related content sections
   • Add 2-3 contextual links per post
   • Ensure all posts have 3-5 related links

Expected Outcomes

• Outrank competitor in key social media keywords
• Increase organic traffic by 30-60% in 3 months
• Attract leads for expanded services (SEO, branding)
• Establish Since as broader digital marketing authority
• Improved site authority through better internal linking